You may look at this question and wonder what it actually means, do we mean when was the website itself updated or do we mean when was something last done to a website... actually we mean both. We want to know when you last updated your website and what you did when you updated it.
It is recommended by the boffins of the internet world that you refresh your website every two to three years; this is like when you give your house a fresh lick of paint or when you buy a new car. As with everything, over time things start to age and your website is no different. Tools and tricks that were brilliant for websites three years ago can now make a website look old, sticky or just a bit out-dated. If your website looks outdated then chances are people think your business is outdated too.
If you have had the same website for a few years now why not give us a call and we can go through your website with you. We can look at bits that seem outdated and show you ideas for updating and modernising your website again to get your website back on top of its game.
How about mini-updates to your site? Google loves websites that are regularly updated and customers do too. This could be things like new blog posts, new products and services, new testimonials and reviews from your clients, new photos of work you have done or even a newer version of an old product or service.
From Google’s perspective it likes to see a site that is regularly updated and therefore is classed as an active site. In theory, Google thinks that a site that is regularly updated is a site that is believed in by the business and therefore a worthwhile business that can be trusted. This sort of business should definitely be at the top of Google to help those searching.
But what about the customer that comes to your website, do they care if your website is regularly updated? Have a think about it, if they go on your website and your most recent review is from March 2009 they will wonder if you have done no work since then, or if the work you have done was rubbish and received no good reviews? How about your latest offers section; if they have been the same for the last few months does this look good for you?
Have a think about your blog too, is there a post from 2010 that says this is your first ever blog and lists what you can expect from the blog in the coming months ... and then there are no further blogs? Things like this just make your customer think you don’t care.
Make sure you website is regularly updated and this will make Google happy, it will make your customers order from you and in turn this will make you happy!
When thinking about the brand for your business you need to be creative to stand out from the crowd, but at the same time you need to ensure that the target audience of your businesses understands your business and brand too. Using a clever concept or a unique twist on words relevant to your business can work really well, but it’s needs to be simple enough for your everyday customer to understand it and spell it!
Yes, Google is a mix up of letters and Stumble Upon is a great example of just mixing words together, but they are catchy enough names to remember. When choosing a brand for your business you need to make sure it either explains what you do or is catchy enough for others to remember it.
When looking at branding your business have a think about who you are pitching your business to and who your target audience is. If you are selling toys to children you need the brand to be fun, exciting and colourful but if you are selling annuities to the older generation then you need the brand to be clear and professional.
When creating the brand and tag line for your business make sure that together (or even individually) they describe your business. There is nothing worse than giving your business card to someone with your brand logo and tag line on it and the recipient then asking what it is you do. Make it clear exactly what you do in your branding and people will know exactly who you are and what you do.
When thinking about the branding of your business have a think about your target market, like the children’s toys and annuities examples we gave you need a brand that fits the target market you are selling to. To find out your target market have a think about the age of the people you are selling to, is it a product or service only available to males and females or is it a non gender specific service, if it’s sex specific you may want to consider colours for the branding that match the sex your product or service is aimed at.
Is your product or service aimed at a particular hobby or interest; if it is then maybe put an image of this in the branding for your business. For example if you are a dog groomer then put a dog or paw prints involved in your branding.
It’s these sorts of things you need to think about when designing the branding for your business. If you need some help with the branding then drop us a line and we can put our heads together with you and come up with some excellent branding ideas for your business.
It is a well known and heavily proven fact that search engines love videos on websites, so if you are looking to feature at the top of search engines then you need to start looking at putting videos on your website. With a proper SEO video on your website you can drive a lot of new traffic to your website.
When you create a video make sure you use targeted keywords when choosing the title of your video and when tagging it too. It’s a good idea to use your company name when tagging the video. Make sure you use the keywords in the title too, if you are selling power tools instead of writing “Power Tool Video – Number One” use the name of the power tool, what you are doing with the power tool. Instead of titling the video with a business owners head on title it with your customers head on instead; for example “How to trim your hedges with a CS400W Hedge Trimmer Power Tool”. This is the sort of thing your customer will be looking on search engines and YouTube for, it is unlikely they will type “Power Tool Video – Number One” into the search engine?
It’s a really good idea to create a wide variety of videos for your website, each one focusing on a different keyword or search term. Always try not to ‘spam’ one keyword and use a variety of keywords instead. If you sell jewellery for example and the videos are of the different diamond jewellery you have available and it shows different outfits it can be worn with then title the videos with a variety of keywords. You could try search terms like: Diamond Jewellery for the evening, Daytime Diamond Jewellery, Diamond Jewellery Shop, Sellers of Diamond Jewellery, Diamond Jewellery for Sale, Diamond Jewellers. Using this variety will reduce the chance of penalisation from search engines for spamming keywords and it will open you up to a wider audience of visitors too.
Don’t just post your video in one place, post it on as many video sharing sites as possible and make sure you include links back to your site. This can be done with a business card type shot at the end of each video that shows your company name, contact details and website address. It is also recommended that you put a link to your website address in the description of your video. This means the person watching your video can find you easily.
Do Business Card still matter?Read More
Another great day at The Astbury to day with Wiille Thorne. As part of the Teenage Cancer Trust Willie Throne and Ken Downing showed there support for the charity day. Photography BenJamin Davies
As JLS have informed us in their top ten hit, you only get one shot – so when it comes to wedding videographers what does this one sot actually mean?
When you get married, you feel you have met the one, you feel you will marry this person and not until death do you part, your wedding day will be your one perfect day one that no other day will ever be able to compete with. Not even finding your dream shoes with 75% off or your team winning the cup final. The wedding will be an unforgettable day for the feelings of love that you and your partner will share on this very special day.
But you will only have one shot to make it perfect, sometimes going for the cheapest service is not always the best option. You may decide you want your mother in law to make the wedding cake as this will save money. If she is a professional then you’re lucks in – go for it. But if your mum just bakes for fun she may not be able to design the cake you have dreamt of, or she may feel under too much pressure making the cake for your very special day and it all goes wrong.
It’s the same with your videographer, if you have chosen to have your wedding filmed so you can keep the memories to look back on for years to come then you need to make sure you choose someone who is experienced, reliable and someone that comes highly recommended.
The last thing you want is to look at the wedding video and see the videographer has missed the most important bits, or that they didn’t check lighting, or the colouring is all wrong and the gorgeous white dress is now tinted with green. It’s not as easy as just trying again the next day – you only have the one wedding day with that special person.
When choosing a videographer for a wedding you need to shop around, don’t always go for the cheapest as there may be a reason they are so cheap (minimal experience / just starting out / don’t feel they can charge as much as the great guys). Ask around and see who friends recommend or even who your friends have heard horror stories about. Get references and have a look at the work they have done – is that the style you are looking for from the people filming your wedding?
Remember the words from JLS – you only get one shot so make it count, you may never get this moment again!
You will often hear people telling you to put videos on your website, this doesn’t mean all your favourite videos of cats doing funny things that you have likes on facebook or even of your team and their winning goal but instead videos of your business.
You could have an introduction video that goes on your home page. It explains what your business does and the services or products offered. A video on your homepage is a great way to keep the customer interested. They want to know what you do and some customers prefer to watch what you do instead of read through your website to find out.
Alternatively if you sell products on your website you could have a video on each product page showing a buyer how to use the product or what the product is used for. This helps build customer trust as the customer feels you know what you are selling, they know what they are buying and if they have a problem they know you would be able to solve that problem.
If your customers have questions and often everyone is asking the same sort of questions you could have a frequently asked questions category on your website that has the answer in writing but also a video showing the answer or shows you talking through the answer. This also helps build customer trust and could be what wins a customer over and stops them contacting your competition for help or advice?
Some businesses chose to have videos in their blog, this could be where you show off some work you have done for a client, you could present a brand new product or service that you will soon be offering or you could talk about recent stories in the news and how these may affect your customers.
You may have clients that send you testimonials – why not ask them to do video testimonials for you? You could supply the videographer and they just need to say what they were going to write. This comes across in a personable way and people can relate with the person giving the review.
Why not speak to a professional videographer and see what videos they can recommend for your site. Google owns YouTube so every video you upload to YouTube and put on your website will also be more help to get you higher up on those search engines so more and more clients can find you.
Here are ten steps to revamp your brand.
First, work out what you want to achieve, such as targeting specific customers in a higher spending bracket, overtaking a competitor or being able to increase prices. This will give you a better idea of what to change.
Assess your brand's current image. What qualities, values and experiences do customers associate with you? Is your brand keeping pace as markets evolve?
Think about your business name. Does it accurately reflect your company and what it offers? If not, weigh up the pros and cons of changing it – taking the plunge now might be easier than delaying as you grow.
New stationery and printed materials can rejuvenate your image. Remember that everything you give to customers, from business cards to brochures, influences their perception of you.
Evaluate your website. Does it create the right impression? Is the content up to date and relevant? Ask customers or suppliers for their honest feedback.
Consider writing a blog. Product updates, industry news and expert tips for your customers can help position you as an industry leader, strengthening your brand.
Appraise your logo. How does it look on your packaging or vehicle livery? Would a distinctive new logo refresh your brand's visual feel?
Don't overlook social media - to build your brand, find out where customers hang out online. Aside from Facebook and Twitter, try channels like Pinterest, Instagram and FourSquare.
How you communicate with customers will impact on your business image. Ask yourself if you need to improve how enquiries or complaints are dealt with.
Lastly, it's important to manage your branding. Develop simple and easy to understand brand guidelines and be consistent with all materials, including digital assets like images and video. https://www.everline.com/blog/10-steps-revamp-your-branding
Films from weddings are cherished for years and then passed down through the family and looked back on as happy times when you, your parents or even your grandparents married. This is why it is so important that they are done exactly how you would like.
We have put together these top tips, important things that you need to consider when choosing the wedding videographer for your special day.
You will need to decide the style of wedding videographer that you are looking for, would you like a traditional video of the service or do you prefer natural video footage of a candid shot approach? Do you like the glamour approach where the person being filmed is aware they are being filmed or would you prefer people to be filmed while they are enjoying themselves? You will find that some videographers can offer both styles but it is dependent on what you want.
What sort of service would you like from your videographer, would you like the wedding videographer there during the service and outside the church or would you prefer the videographer stayed in the evening too, taking video footage of the speeches, people eating and then the dodgy dancing in the evening. The longer the wedding videographer stays the more expensive his / her fees will tend to be.
Would you like your friends and family to make a ‘memory book’ style video where they all have private ‘interviews’ with the videographer and wish you luck in your married life, or even tell you about the favourite part of the day.
It’s a really good idea to speak to your friends that are married or have been to weddings, check out what services they received and how much they paid for it. Ask them for recommendations of good videographers and then speak to the wedding videographers yourself. It’s important that you get on with them as they will be a big part of your special day.
Photos are great for keepsakes, but if you want to be reminded of the feel of your wedding, the looks on the guests faces as you walked down the aisle and the way you and your partner delivered your vows then a wedding film is for you.
Why Does Your Business Need A Logo?
Having a logo for your business is extremely important but what are the benefits of having a professionally designed logo for your business? In this article we list just some of the benefits of having a logo for your business that is designed professionally.
If you have a logo that is obviously stolen from clip art or similar it can look like you are small time or you don’t want to spend money to make your business work. Remember first impressions count and a well designed logo can make your business look bigger and more established.
If you decide to sell your business in the future and retire on the profits you have earned, selling a business with a well designed logo and a full set of marketing materials will certainly make your business a very interesting purchase.
Clients like a well defined company, so when they receive a brochure, letter and business card in the post from you, it will look and feel that you are a well defined company that cares what people think about them as the logo will look the same on every single thing you send out to your clients.
A logo is a fantastic way of branding your business, as with TV commercials, the logo comes up on the advert and you remember that logo as the company. For example the ‘golden arches’ of McDonalds, that is their logo and when you see the golden arches you think McDonalds.
When you give out marketing materials that are professionally printed, all with a smart looking logo you are conveying to your clients that you are a reputable company, you’re showing that you are committed to your business and your clients.
Not every business has been around for 50+years but that doesn’t mean you can’t give off a sense of stability. A company that has invested in its identity goes a long way to building customer trust.
A logo is a really great way of showing what you’re business does. If you are a mobile bar your logo could include a picture of a cocktail glass, a nursery could have babies of toys included in the logo and a cleaner could have a feather duster or vacuum in the corner. These are great little ways of using your logo to tell the client what you do.
Having a logo shows your commitment to making your business a success, if you have designed the logo yourself in a few minutes it may not give off the impression you want. Spend a little time and money getting your logo professionally designed and it will give off the impression that you are a business that cares.
Hay guys trust me when i say this is a must view, if you want to market yourself or business
It is known that making a good first impression can be absolutely vital in commerce, and having a nice business card can help put you in a good light. Your business card is a vital part of your networking toolkit, as it provides an early snapshot of you as an individual. But what do others think when they see your business card? Is your card plain or cluttered? It is boring or stimulating? Whatever the design, it is sure to spark some sort of thought from whoever is viewing your card, and you want to assure that the thought is positive. - See more at: http://www.humanresources.com/1064/business-cards-what-does-your-card-say-about-you/#sthash.O7BPIgFi.dpuf
Graphic design is a creative process, one most often involving a client and a designer, and traditionally completed in conjunction with producers of form (printers, sign makers, etc.). Graphic design is undertaken to convey a specific message (or messages) to a targeted audience, usually from the client, known as the 'brief'. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a balanced, focused and symmetrical final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
Here are some really great quotes...
20 Inspirational Quotes To Brighten Your Day